Fast Food Tv Advertising By Carrie Packwood Freeman And...

Mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. Through the promotion of the media, people are being manipulated into the construction of gender stereotypes. In the article Having It His Way: The Construction of Masculinity in Fast-Food TV Advertising by Carrie Packwood Freeman and Debra Merskin demonstrates how media shape people’s opinion through a certain object or a food which reinforces masculine identity and values in America. In the article Freeman and Merskin trace the connection between a certain food being a meat and the masculinity of a man. In the article they show how meat-eating has been inherited from generation to generation where men are viewed as hunters and women as gatherers. Even to this day men are perceived as eating meat while women as vegetarians. According to the article, hunting animals has been viewed as a high social value in many cultures, where meat was a v aluable economic commodity and those who controlled this commodity had power over others. The authors argue that fast-food TV advertising has become a building block for constructing masculinity in our society, and I agree because vast numbers of advertisements involving fast-food has become male dominant, where women are overshadowed by a male figure. Meat and Masculinity have been perceived as a controversial issue where fast-food advertisements still portray masculine identity of a man throughShow MoreRelatedMedia Portrayal Of Women And Minorities At The University Of Oregon876 Words   |  4 Pagesof Masculinity in fast food TV Advertising â€Å"Carrier Packwood , Freeman and Debra Merskin , Professors and studies how the media portrays veganism and animal production at the University of Georgia, Debra also teaches and does research on the media portrayal of women and minorities at the University of Oregon . It is challenging that gender has been used construct characters. T he authors portray different stereotypes in commercials or advertisements in general which are fast- food products and they